Selling A Luxury Home: Important Dos And Don'ts
Posted on: 13 January 2016
Selling luxury real estate comes with some inherent challenges, especially when compared to selling traditional real estate. Specifically, when you're trying to sell luxury homes, you must acknowledge the fact that you're immediately starting off with a smaller audience of potential buyers. As a result, your marketing and staging efforts must be on-point if you want to have the best chances of making a sale. Specifically, there are a few guidelines sellers and their real estate agents should keep in mind when trying to sell a luxury home.
DO Maintain Immaculate Landscaping
Curb appeal is huge when listing a luxury home; potential buyers often won't even consider setting foot inside a home for sale if it doesn't look immaculate from the outside. This means you must not only make sure your home's exterior is clean and power washed, but that your landscaping looks its best as well--no matter what time of year. This may even mean hiring a landscaping company to maintain the exterior until you're able to make a sale.
DON'T Overlook Open House Opportunities
A lot of times, those looking to sell a luxury home will forego the option to hold an open house because they don't think a public open house will lead to offers. However, this isn't always the case--especially in communities where there are large concentrations of luxury homes. Open houses in these areas tend to attract more interested buyers, so setting one day aside to hold an open house could pay off in the long run, particularly if a bidding war results.
DO Ensure Descriptions Are Well-Written
Most of today's prospective buyers begin their home searches online; those looking for luxury homes expect to see high quality photos, detailed written descriptions, videos, and perhaps even virtual tours of a home before they'll even think about scheduling a showing with their real estate agent. Therefore, you'll want to make sure you're working with a real estate agent who has proven experience in listing luxury homes; you may also want to hire a staging expert to ensure your home looks its best on the inside.
DON'T Forget to Play Up Local Amenities
If selling a luxury home in an affluent community, do your best to play up local amenities and attractions as well. Perhaps there's a great park around the corner from your home, or maybe there are top-rated schools in the area. Either way, it's important to remember that you're not just selling your home, but its location, too.
Share