Troubleshooting Your Real Estate Deal

Selling Your Custom Home: What To Look For In A Real Estate Agent

Posted on: 12 May 2016

Owning a custom home is one thing, selling one is quite another. What is an awesome or unique addition to you may create an interesting selling point for potential buyers. As the owner of a custom home looking to sell, you want to not only reach the specific customer who is looking for a home with luxurious features, you want to be able to sell your home at the most profitable selling point. This can be difficult to do on your own, especially if other houses in your area don't carry the same custom appeal your home does. Finding the right real estate agent to aggressively and proactively showcase your home is the best way to ensure a quality sale. Here are things you should look for in a real estate agent.

Luxury home specialty

Seek a real estate agent who specializes in selling luxury homes. This includes homes that have acres of property attached to them, homes that have a higher-than-average selling point, and homes that come with custom additions. Real estate agents who understand the ever-changing market and follow home selling and buying trends are best able to help you find the right demographic to present your home to in a positive light, especially when you have special features that aren't typical of traditional homes.

Another benefit to choosing a realtor who specializes in luxury homes is that you can more privately display your home so only interested parties can view it. Rather than put your home on full display for the general public to gawk at (which can be frustrating), allow an expert real estate agent to use their personal connections to lead potential buyers to you, not the other way around.

Marketing tools

The right real estate agent will use a variety of marketing tools to make the custom features on your home stand out in the best ways. They may do this by doing open houses to showcase custom marble flooring, bathroom fixtures, or home additions. They will also take pictures of your home that feature not only the custom additions, but the classic comforts your home brings as well. This is done to make your home appealing to buyers looking for a unique home as well as buyers who are seeking modern yet basic comforts.

For many luxury homes, guided tours are the choice many real estate agents opt for when showcasing properties. A guided tour allows potential homeowners to know the exact type of granite used in countertops, shows off walk-in closets, and really makes a spiral staircase pop the way pictures may not.

Pricing skills

Perhaps the hardest part about putting a luxury or custom home on the market is knowing what to ask for the home. The right real estate agent understands the full value of your home as well as its future potential, and reflects these things in the asking price. If your home is more expensive than similar homes in your community, your real estate agent can quickly promote the positive aspects of your property that make it a serious buy so the numbers don't daunt potential buyers.

Selling your custom home requires the knowledge and expertise of a skilled and aggressive real estate agent. With the right guide, you can sell your home quickly to the right buyer at a price point everyone can feel happy with. To learn more, speak with a business like Remo Paul Group.

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